Hyper Guetto

Jul 30

So in July as Lucy was away in Australia, i was looking for some freelance work to get some cash and thanks to super Dylan, they asked me at Random if I would like to help them out during July. My first 3 weeks there were insane….I realized how much I have still to learn from tech and digital….but thanks to the super Dylan(the senior producer) who guide me and the great team of amazing developers and creative technologist they have there, I learned a lot and had a great time too. For my first project there I worked with Manuel and Coen, they are so talented and great fun to work with!!

So after my 2nd week there boss there Daan (who is the coolest and most chilled and good vibes boss) asked me if i want to stay!

So I just signed to work at Random for half day (9.30-2.30pm) and then off to my job as producer for my super Lucy McRae (3-7pm). Its going to be insane, but after talking to Lucy we both saw this as a opportunity for me to keep learning more about digital, and as both sides allow me to have a flexible times as far as I do my work!

So im really happy, and after seeing my lovely Lucy and talking about all the nice projects we have now ahead, i feel so happy, challenged and inspired!

Of course there is no day that i dont miss my other half Mariana, but im sure that in the future our asses will be working together and having crazy and fun times!!!

Ahhh and I love Amsterdam feels like home now!

xxx

emma

Jun 25

The guetto is not doing that bad!

I guess we achieve a great state of happiness in our career and although we are not doing this path together i believe we are walking towards knowledge that other people is giving to us, in different fields, and I still have the dream that one day our heads and hearts and asses will collide again and we will put our learnings in the same pot and do lots of shit with it, after all, is all about fucking with people’s minds! people is seek of the everyday life happenings, they are eager for excitement and being enthusiasmated and surprised… kiss kiss bang bang from the guetto

Feb 14

Happy Valentines!

As such a sweet cliche valentine’s day is, makes me wonder and think about related emotions… Is good to share this live with the one we love. Maybe we didn’t find it yet, maybe we did but we live apart, or maybe is right next to us and we don’t even notice until the day we stop having this person around…

For all the persons I love*, have happy Valentine’s day!!

*they know I love them!

Jan 21

[video]

Russel Davies today @Guardian

Russell Davies (Head of Planning for Ogilvy & Mather, Partner RIG)

Russell is a Head of Planning at Ogilvy EAME, a partner in RIG and a founder of Newspaper Club. He writes a weekly column for Campaign magazine, a monthly one for Wired UK, can’t be stopped blogging at www.russelldavies.com and once wrote a largely unsuccessful book called Egg, Bacon, Chips & Beans. He’s been Global Consumer Planning Director for Nike, Planning Director for Wieden + Kennedy and has worked on clients such as Honda, Microsoft, Coke, the BBC, C4 and Apple. His favourite Pokemon is Pachirisu whose special power is Minor-Errand Running. Russell will be sharing some thoughts on what was learned building Newspaper Club and then expand to talk about what happens when you attach the web to civic, public and commercial infrastructures. Perhaps with some bonus talk about robots and toys.

Jan 18

information arquitecture

best practice, start by sketching, great tool : http://balsamiq.com/

Jan 12

Hyperguetto Surf Project

Hyperguetto just won a pitch for a Surf project that its very very very exciting!!!

we will be working from London, Amsterdam and Hamburg to have all the work done needed in this project (sponsor, marketing, events, web site, off and online strategy, video editing…..!). All in one!

More to come

emma